12 minhands-on
Joey’s pick
Joey’s pick645 cal·39 g protein
Quick
Joey's Tofu Stir Fry Bowl
$2.88 per serving·24 min total
Your blueprint to go and stay plant-based.
Built around your life. Meals that fit your time and your table, nut and soy allergies handled, and a coach for the hard moments.
I’m
Free. No card. Allergy-aware from the first meal.
Joey Bilotich 1 year, 11 months plant-based
Natural pro bodybuilder & Co-Founder of Plant Based Blueprint
Joey’s go-to: Joey's Tofu Stir Fry Bowl · 39g protein
+32Built by athletes and chefs who live it. See what they eat ↓Built on plants
The results speak. So do the meals.
Real people thriving on plants, and the simple, cheap meals they actually eat.
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Natural pro bodybuilder & Co-Founder of Plant Based Blueprint 1 year, 11 months plant-based
Joey Bilotich
Veganism absolutely liberated me at the age of 20. Once I realized how impactful our dietary decisions were on both an individual and collective level, I dedicated my life to helping people understand that impact and embrace a path of health, compassion, and abundance.
“Veganism: the golden rule extended to all sentient beings. Following this principle has led me to incredible health on all levels.”
Joey’s go-to meals
All Joey’s picks
CEO, clean, in recovery, ⓥ & building companies since 2019 7 years, 9 months plant-based
Tyler McCormack
Since going vegan, I've gotten younger every year... measurably.
“Break free. Transform. Wake up. Go vegan. ⛓️💥”
Tyler’s go-to meals
All Tyler’s picks
Tyler’s pick
IFBB Pro Bodybuilder 28 years, 9 months plant-based
Torre Washington
Torre has been vegan since 1998 and earned his IFBB pro card in 2009, going on to compete twice at the Arnold Classic. In 2025 he won Men's Physique 40+ at the IFBB Las Vegas Pro and took both of his divisions at the Ben Weider Pro Am, earning his place on the 2026 Olympia stage. More than 25 years of building his physique on plants.
“My commitment to being vegan is to share with the world how human beings can exist holistically with all beings”
Torre’s go-to meals
All Torre’s picks
Torre’s pick
Undefeated MMA Fighter and Men's Self Development Coach 1 year, 11 months plant-based
Michael Bilotich
I schooled Charlie Kirk in a debate on Veganism
“I thought I needed meat to be masculine. Now I realize just how much it was holding me back. The Vegan diet is masculinity in it's highest form.”
Michael’s go-to meals
All Michael’s picks
Michael’s pick
award-winning filmmaker and co-creator of Christspiracy 19 years, 7 months plant-based
Kameron Waters
Kameron Waters is an award-winning filmmaker, ordained pastor and gospel musician, and the co-creator and star of the documentary Christspiracy. A former touring drummer signed to Sony and Interscope, he traded the stage for the screen to investigate what religions actually teach about compassion, sacrifice, and the way we treat animals. Raised on hunting and BBQ culture in Augusta, Georgia, Kameron now speaks, debates, and creates content helping people rediscover a spirituality rooted in mercy for every living being.
“Question all the rules. Live by the golden one.”
Kameron’s go-to meals
All Kameron’s picks
Kameron’s pick
Bio-Optimized, Whole Food Vegan, Pro Natural Bodybuilder 12 years, 6 months plant-based
Shelli Beecher-Seitzler
Psychotherapist, Vegan Since 2014. Born in 1973. At 45, (2018) became WNBF Pro Natural BodyBuilder / Overall Champion at first competition - after training just 5 months. 4 x Undefeated WNBF Pro FitBody Physique Champion WA State. 2022 - WNBF Worlds Silver Medalist, Overall Pro FitBody (at age 45 at first Worlds Championship in LA). 2026 - Triple Crown ANBF Overall Champion at WA State Pro-AM (Won Pro Figure, FemFit Physique Open & Masters). PlantBuilt VeganStrong Team Pro Athlete
“Life is full of opportunities and choices to level up. Increased awareness of our actions and becoming Vegan, helps to protect: Animals from harm, the planet we inhabit and our health & wellness.”
Shelli’s go-to meals
All Shelli’s picks
Shelli’s pick
Founder & CEO of Organic Muscle 4 years, 6 months plant-based
James Benefico
James Benefico is the Founder & CEO of Organic Muscle, a USDA Organic supplement company. His YouTube content exploring spirituality and compassion for animals has reached millions of views. Passionate about fitness and conscious living, James hopes to show that building a strong, healthy body can go hand in hand with kindness toward animals.
“Your body is a temple, and your plate holds the building materials.”
James’s go-to meals
All James’s picks
James’s pick
SPREADER OF LIGHT 8 years, 4 months plant-based
Scott Burnhard
Scott is an international wellness coach, fasting and detox specialist, and passionate public speaker helping people reconnect with their innate wisdom and vital life force. His work blends movement, mindset, nutrition, and natural healing.
“A happy life, is a healthy life... dont let them fool you!”
Scott’s go-to meals
All Scott’s picks
Scott’s pick
Vegan Business & Fitness Coach 21 years, 1 month plant-based
John Thomas
Built his physique entirely on plant protein. Now helps vegan business owners grow and spread the movement
“I've been vegan 21 years and built my physique entirely from plant-based proteins. It's been one of the best decisions of my entire life. I want to show men that we are here to protect and not to exploit.”
John’s go-to meals
All John’s picks
John’s pick
Regenerative detox and raw vegan recipes 9 years, 4 months plant-based
Ally Midgley
I have been vegan for over 9 years and raw vegan for almost 3 years now! Going vegan and raw has transformed my health in so many ways! I feel that most people have no idea how good their body is designed to feel and I want to change that and help people experience the infinite benefits of eating raw, living, plant foods! That is why I decided to create a raw vegan recipe book filled with easy and delicious recipes that your whole family will love! The variety is endless with raw foods!!!
“Vegan for the animals , raw vegan for my health! Health is our greatest wealth!”
Ally’s go-to meals
All Ally’s picks
Ally’s pick
Wellness Enthusiast, Bachelors in Kinesiology, Certified Yoga Teacher 1 year, 10 months plant-based
Aliyah Bilotich
I’ve grown spiritually, improved my overall wellness, and lost 20 pounds through a vegan lifestyle. Now, I’m passionate about helping others feel their best through nourishing, plant-based foods.
“Nourish your body, nurture your soul.”
Aliyah’s go-to meals
All Aliyah’s picks
Aliyah’s pick
Professional Grappling Athlete and Coach 8 years, 6 months plant-based
Benjamin Tettü
Benjamin Tettu is a Brazilian Jiu-Jitsu black belt and one of Switzerland’s top grapplers, with golds at the IBJJF Milano Open and a pro-division double gold at ADCC Open Zurich. Vegan since 2018 for the animals, he fuels near-daily training with simple staples like pasta, rice, potatoes, and fruit.
“Whatever you did for one of the least of these brothers and sisters of mine, you did for me.”
Benjamin’s go-to meals
All Benjamin’s picks
Benjamin’s pick
Founder and CEO of The Sprouting Company 27 years, 6 months plant-based
Doug Evans
Doug Evans is the founder and CEO of The Sprouting Company, a serial health-food entrepreneur, and the author of the national bestseller The Sprout Book.
Doug’s pick
BodybuIlder 3 years, 9 months plant-based
Charlie Ziegler
“Go vegan. The animals and world depend on it. It’s easier than you think and you can achieve anything you want eating just plants.”
Charlie’s go-to meals
All Charlie’s picks
Charlie’s pick
Vegan bodybuilder | holistic life coach 10 years, 6 months plant-based
Melissa Donovan
I help vegan leaders, entrepreneurs, and change-makers build inner trust, regulation, and ease through subconscious coaching, somatic healing, & hypnotherapy.
“You are worthy of feeling grounded, nourished, and at peace in your body, mind, and spirit.”
Melissa’s go-to meals
All Melissa’s picks
Melissa’s pick
IFBB Pro bodybuilder & nutritionist 5 years, 9 months plant-based
Guilherme Abomai
Brazilian heavyweight bodybuilder and professional nutritionist who earned his IFBB Pro card in October 2024, becoming the first vegan to win the super heavyweight title at Mr. Olympia Brazil. He went plant-based to fix ongoing gut issues, stayed for the animals, and kept winning while critics said he would retire. Today he competes at around 125 kg on a simple, consistent plant-based diet.
“We do not need animal products to achieve aesthetic or performance results.”
Guilherme’s go-to meals
All Guilherme’s picks
Guilherme’s pick
12 years, 7 months plant-based
Jonny Morelli
Jonny’s pick
Vegan Nutritionist 11 years, 8 months plant-based
Callum Weir
Vegan Nutritionist, Podcast Host & Columnist
“I’ve been called a plant-munching, soy-saturated vegan overlord. The man meant it as an insult. I’m having it put on my business cards and my headstone.”
Callum’s go-to meals
All Callum’s picks
Callum’s pick
Director/Filmmaker, Coach 10 years, 8 months plant-based
Ryan
Ryan is an award-winning director, lead video editor, MGFX/VFX artist, and personal trainer. Originally from the Philadelphia suburbs, Ryan moved to NYC in 2012 for film school, having adopted a plant-based lifestyle in 2016 inspired by documentaries like Forks Over Knives and Food, Inc. He transitioned to a fully vegan lifestyle shortly after, building a multi-hyphenate career at the intersection of high-end visual media and plant-based fitness coaching.
Ryan’s pick
Animal rights educator & lecturer 30 years, 9 months plant-based
Gary Yourofsky
Gary Yourofsky is one of the most influential voices the animal rights movement has ever had. His Georgia Tech lecture, Best Speech You Will Ever Hear, has been viewed by millions and has turned countless people vegan. Many of today’s activists say it’s where their own journey started. Over two decades, he gave thousands of lectures to tens of thousands of students across the U.S. and Israel, where his work is widely credited with helping spark one of the fastest-growing vegan movements on the planet. After 30 years as a vegan and a long break from the front lines, Gary is back in the fight.
“Veganism can resurrect Eden and create heaven on Earth. We can have a place where humans view animals in awe, and animals view humans with a curious aloofness.”
Gary’s go-to meals
All Gary’s picks
Gary’s pick
Filmmaker behind Cowspiracy, What the Health, Seaspiracy & Christspiracy 20 years, 9 months plant-based
Kip Andersen
Kip Andersen is the filmmaker behind Cowspiracy, What the Health, Seaspiracy and Christspiracy, documentaries that have reshaped how the world sees animal agriculture. He’s the founder of A.U.M. Films and a certified yoga teacher, and he’s plant-based for the animals and the planet.
“You either live for something or die for nothing.”
Kip’s go-to meals
All Kip’s picks
Kip’s pick
World Class Heavyweight Boxer 11 years, 9 months plant-based
Bryant Jennings
Bryant Jennings is one of the leading heavyweight boxers in the world, with an impressive international record including two title challenges, all while being fully plant based.
“It started with me being a vegetarian, and then it eventually moved towards veganism. Now it's permanent. It's a true way of life. As a professional athlete, my diet helps me tremendously.”
Bryant’s go-to meals
All Bryant’s picks
Bryant’s pick
Raw Vegan Recipes! 12 years, 1 month plant-based
Melissa "Lissa" Maris
Raw Food Romance here! Thriving since 2014 and vegan FOR THE ANIMALS! I choose raw for my health because I feel my best. With making raw food recipes fun and unique, my goals is to help people eat more plants!
“Consistency either keeps us where we are... or gets us where we wanna go! If we want to change our bodies and change how we treat animals, we have to be more consistent with our ethics.”
Melissa’s go-to meals
All Melissa’s picks
Melissa’s pick
The Fruithunter 12 years plant-based
Sal
Calisthenics daily, rock climbing, tree climbing active lifestyle
Sal’s pick
Helicopter Pilot • Vegan Athlete • Fitness & Lifestyle 6 years, 2 months plant-based
Tom Luca
Helicopter pilot, fitness addict, and vegan since 2020. I’m big on training hard, staying lean, traveling, and showing that a plant-based lifestyle doesn’t mean compromising on strength, physique, or performance.
“voice for the voiceless”
Tom’s go-to meals
All Tom’s picks
Tom’s pickPlant-based athlete, doctor or chef? Get listed →
How it works
Your week, in three steps.
1
Tell us your week
Your weeknight minutes, your kitchen, your store, your goal and who’s at the table, kids included. Mark any allergy (tree nuts, peanuts, soy, gluten, sesame) once and every meal in your plan is safe for everyone at the table.
2
Get your plan
Seven days of meals sized to your protein and calories. Out of tempeh? Swap the protein and the macros hold. Open the swap guide →
Live example
Weeknight Taco Skillet
Use 160 g of TVP (dry) (1 ⅔ cups dry) for the whole pan.Simply made.
Protein
31g
same
Calories
497
same
Sat fat
0.5g
same
Cost
$2.12
same
Per serving. Protein stays within a gram or two because the swap changes the amount, not the target.
3
Shop the list
Add the whole week to your list in one tap. Real store units, sorted by aisle, with the cost.
209
recipes, each one timed
91
swappable proteins
100%
macros calculated, not guessed
$0
for recipes, guides and tools
Sorted by time, not cuisine
Pick your minutes.
FAQ
Before you ask
Is going plant-based hard?
The food part is a smaller change than most people expect. At the store you grab a plant protein in place of meat and soy or oat milk in place of dairy. The rest of the cart barely changes.
What makes it feel big is culture. Meat sits at the center of most menus and family traditions, so the first few weeks are mostly about new habits. Once you have a handful of go-to meals, it runs on autopilot.
Can you get enough protein on a plant-based diet?
Easily, as long as you actually replace the protein you removed. The classic mistake is dropping meat and eating the same sides as before. That's when people lose muscle and feel weak.
Put a real protein at every meal (tofu, tempeh, seitan, TVP, beans, lentils or a plant meat) and the numbers add up fast. The people behind PBB eat 180 g or more a day on plants.
Can you build muscle on plants?
Yes. When protein is matched, studies find the same muscle and strength gains on a plant-based diet as on a diet with meat. A 2021 meta-analysis of 16 randomized trials found the protein source made no difference to muscle size or strength overall. Animal protein had a small edge on percent lean mass in adults under 50, which is why lifters do best hitting their protein target and leaning on the densest plant proteins like soy, seitan and blends.
The proof is out there too. Olympic weightlifter Kendrick Farris set an American record after going vegan. Patrik Baboumian was crowned Germany's Strongest Man on a vegan diet, and PBB co-founder Joey Bilotich earned his natural pro bodybuilding card 10 months after going plant-based.
Does soy give you estrogen or lower testosterone?
No. Soy contains isoflavones, sometimes called phytoestrogens. They're plant compounds, not estrogen. They bind to estrogen receptors weakly and selectively, which is very different from the hormone itself.
The research on men is clear. A 2021 meta-analysis of clinical studies found that soy and soy isoflavones don't change testosterone or estrogen levels at normal intakes.
What about B12?
B12 isn't made by plants or animals. It's made by bacteria. Animals get it from bacteria in their gut or their environment, and most farmed animals are given B12 or cobalt in their feed. Meat is just a middleman.
Modern sanitized food and water mean we don't pick those bacteria up anymore, so take a supplement. Supplement B12 is made by bacteria too, and the form in supplements and fortified foods is absorbed well, which is why it's recommended for everyone over 50 regardless of diet. It's the one supplement every plant-based eater needs.
Is it safe to raise kids plant-based?
Yes, when it's planned well. The Academy of Nutrition and Dietetics, the largest group of nutrition professionals in the US, says well-planned vegan diets are appropriate for every stage of life, including pregnancy, infancy and childhood.
Well-planned is the key part. Kids need a reliable source of B12 and vitamin D, plus iron, calcium, iodine and omega-3 from food or supplements, and enough calories and fat to grow. Tell your pediatrician your plan so they can track growth and check iron.
The switch is the hard part. The tools shouldn’t be.
Every recipe, swap, calculator and guide is free, no card needed. Your plan is saved to a free account. PBB Plus adds a weekly planner that builds itself when you’re ready to go all in.