PBBPlant-BasedBlueprint

Welcome from @fruithuntersco. Start with Sal’s favorite meals below.

Built on plants

The results speak. So do the meals.

Real people thriving on plants, and the simple, cheap meals they actually eat.

Free. No paywall on recipes or tools.

Your blueprint for plant-based eating that actually works for your life.

Meals built around the time you have, proteins your store carries, and macros calculated for you. Everything you need to eat plant-based with confidence.

A spread of plant-based dishes
Sheet-Pan Gochujang Tofu
Sheet-Pan Gochujang Tofu
10 min hands-on · 34g protein
Everything in one place

What you can do here.

122
recipes, each one timed
88
swappable proteins
100%
macros calculated, not guessed
$0
for recipes, guides and tools
Sorted by time, not cuisine

Pick your minutes.

Plant-based families

One dinner. Every age at the table.

Babies, toddlers and picky eaters included. Kid-friendly recipes show how to serve each meal at every age, and your plan sizes portions for the whole family.

Feeding kids plant-based
Crispy Tofu Fingers
Creamy Stovetop Mac
Banana Oat Mini Muffins
How it works

Your plan in three moves.

1
Tell us your real life

Weeknight minutes, your kitchen, your store, your goal, and the foods you love most.

2
Get your blueprint

A starter week, your protein and calorie targets, and the swaps that make it easy.

3
Swap anything

Out of tempeh? Tap Beyond. The recipe, macros and shopping list all update.

The ones people make first

Start here.

Batch cooking, boxed

Prep boxes.

Cook once on Sunday, pack four or five boxes, and lunch is handled all week. Sauces go in on the side so nothing gets soggy.

The Protein Swap

Swap the protein. Keep the macros.

Every recipe has one protein slot. Use what your store has, whether that’s Impossible, Beyond, MorningStar, Lightlife, tofu, tempeh, seitan or lentils. We change the amount so the protein holds steady, and show you exactly what shifts.

  • Swaps match the dish. A burger swaps for a burger, not a hot dog
  • Allergy-aware. Mark soy-free once and every recipe adapts, down to the milk
  • No food shaming. Whole foods, simple staples and the brands you already love all count
Live example
Weeknight Taco Skillet
Open
Use 160 g of TVP (dry) (1 ⅔ cups dry) for the whole pan.Simply made.
Protein
31g
same
Calories
497
same
Sat fat
0.5g
same
Cost
$2.12
same

Per serving. Protein stays within a gram or two because the swap changes the amount, not the target.

In a pinch

Five minutes. No stove.

Overnight oats in six flavors, protein shakes, and grab-and-go bowls and wraps for the days everything goes sideways.

Peanut Butter Cup overnight oats
Peanut Butter Cup
Blueberry Cheesecake overnight oats
Blueberry Cheesecake
Apple Pie overnight oats
Apple Pie
FAQ

Before you ask

All questions
Can you get enough protein on a plant-based diet?

Easily, as long as you actually replace the protein you removed. The classic mistake is dropping meat and eating the same sides as before. That's when people lose muscle and feel weak.

Put a real protein at every meal (tofu, tempeh, seitan, TVP, beans, lentils or a plant meat) and the numbers add up fast. The people behind PBB eat 180 g or more a day on plants.

Does soy give you estrogen or lower testosterone?

No. Soy contains isoflavones, sometimes called phytoestrogens. They're plant compounds, not estrogen. They bind to estrogen receptors weakly and selectively, which is very different from the hormone itself.

The research on men is clear. A 2021 meta-analysis of clinical studies found that soy and soy isoflavones don't change testosterone or estrogen levels at normal intakes.

What about B12?

B12 isn't made by plants or animals. It's made by bacteria. Animals get it from bacteria in their gut or their environment, and most farmed animals are given B12 or cobalt in their feed. Meat is just a middleman.

Modern sanitized food and water mean we don't pick those bacteria up anymore, so take a supplement. Supplement B12 is made by bacteria too, and the form in supplements and fortified foods is absorbed well, which is why it's recommended for everyone over 50 regardless of diet. It's the one supplement every plant-based eater needs.

Is going plant-based hard?

The food part is a smaller change than most people expect. At the store you grab a plant protein in place of meat and soy or oat milk in place of dairy. The rest of the cart barely changes.

What makes it feel big is culture. Meat sits at the center of most menus and family traditions, so the first few weeks are mostly about new habits. Once you have a handful of go-to meals, it runs on autopilot.

The switch is the hard part. The tools shouldn’t be.

Every recipe, swap, calculator and guide is free. No card, no email wall. PBB Plus adds a weekly planner that builds itself when you’re ready to go all in.